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BCCI to review IPL sponsorship deals with Chinese companies, including tournament’s title sponsor Vivo

  • Chakrika Pandey | Team PresentMirror | Updated: June 22, 2020, 3:30 p.m.

In response to the recent border clash with China, the Indian Cricket Board has decided to convene a meeting to review it’s sponsorship deal with IPL’s current title sponsor and biggest advertiser Vivo


Chinese company Vivo is the title sponsor for IPL (Image- Twitter)

Following the border clash with China in Ladakh's Galwan valley which claimed the lives of 20 Indian soldiers earlier this week, the Board of Control for Cricket in India (BCCI) has decided to review it’s sponsorship deals with Chinese mobile firm Vivo. Under a five-year deal which ends in 2022, BCCI gets Rs.440 crore annually from Vivo as the title sponsor for IPL.

The official Indian Premier League handle on Friday had tweeted, “Taking note of the border skirmish that resulted in the martyrdom of our brave jawans, the IPL Governing Council has convened a meeting next week to review IPL’s various sponsorship deals”.

The deals with other sponsors like Paytm and Dream11, with minority stakes of Chinese firms, may also come under review. “It’s true that there has been additional funding in some of the IPL central sponsors, as part of their expansion plans, that comes from China. So, all of this will come up for discussion in the meet,” a BCCI source said.

Earlier on Friday, BCCI treasurer Arun Dhumal had said the board would review the sponsorship policy for the next cycle and was not going to end the current deals with title sponsor Vivo. "When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from Chinese company to support India's cause," Dhumal told PTI.

"When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumer, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 per cent tax on that money to the Indian government. So, that is supporting India's cause and not China's," he had further argued. While defending the deal as beneficial for India, he had also added that the board would be happy to roll it back if the government asked them to.

The Chamber of Trade and Industry (CTI), had also written a letter to BCCI president Saurav Ganguly, demanding the board to end all partnership deals with Chinese firms. The letter also said that if the board doesn’t do so, traders across the nation would boycott IPL and other international matches at home.

Amidst the growing Anti-China sentiment, and the calls for boycott of Chinese brands and products, the final decision reached in the meeting that is to happen next week, will come under great scrutiny of the nation.

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